Social Media Training

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Help your whole team get Social savvy!

agenda for this workshop:

Here’s the detailed

Identifying overarching social media specific goals and objectives to inform social media output direction.

Goals & Objectives

Defining your social media target audience

Target audience profiling

Overview of current social media landscape and current user data. Overview of industry specific social media landscape including key platforms, usage and activity.

The Social Media Landscape

Introduction

Reviewing up to 3 key like-minded services and their social media behaviour, the type of content they upload, aesthetically how they are portrayed and their social media ads. Key learnings from these competitors and how it can be applied to your channels.

Market Review

Review of existing social media channels and set-up recommendations

Social Media Audit & Channel Selection

Review of the brand social media look and feel and recommendations

Visual Aesthetic

Review of tone of voice for social media output and recommendations

Written Identity

Overview of the types of content to be posted on the chosen social media platforms

Content Recommendations

What content pillars are. Outline of identified content pillars that could be shared throughout the social media campaign and how to execute via your team.

Content Pillars

Outline of the key metrics of each social media channel to assess the success of your social media campaign

Measurement and Social Media Reporting

place in person or online.

Sessions will generally run from 2-4 hours and suit those with a basic knowledge of social media. We recommend including up to 8 people from your business in a workshop but can cater to larger groups.

Like to know more or schedule a session with our team?

Sessions can take

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For small to medium businesses

Are you a small to medium business with internal teams or individuals who want to feel more comfortable understanding and using all social media platforms? We provide basic social media training, so your people can confidently use social for your brand's advantage.

Organic reach is one of the most powerful forms of messaging, we’ll show you how to achieve this.

For example, a real estate brand. Each real estate salesperson needs to be on social media, advertising their property listings and advertising themselves.

In brief, your people will learn: